# Show Avis Reviews in Your Shoppers' Languages {#doc-title}

By [B2B Gold](/about/#how-we-write) Updated 27 October 2026 [Avis page](/shopify/avis/) [Avis on the Shopify App Store](https://apps.shopify.com/avis-product-reviews?utm_source=b2bgold.app&utm_medium=referral&utm_campaign=docs&utm_content=docs/avis/languages&utm_term=docs-header)

## Which languages does Avis support? {#which-languages-does-avis-support}

Avis Product Reviews shows its review widgets, the review form, the “How reviews work” statement and its emails in 39 languages: English and 38 others. The 38 are machine-translated and still waiting for review by native speakers. They are free and on by default, under **Show built-in translations to shoppers** in **Widgets** → **Copy**.

The 38 are Arabic, Bulgarian, Chinese (Simplified and Traditional), Croatian, Czech, Danish, Dutch, Estonian, Filipino, Finnish, French, German, Greek, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Malay, Norwegian Bokmål, Polish, Portuguese (Brazil and Portugal), Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian and Vietnamese. Persian and Urdu aren’t among them.

- Because the translations are machine-made, read the text in your main markets on **Widgets** → **Copy**, and replace anything that reads oddly with your own.
- The Avis admin follows your Shopify admin’s language, in 21 languages, also machine-translated.

## How does Avis choose a shopper’s language? {#how-does-avis-choose-a-shoppers-language}

Avis shows each shopper the language your Shopify storefront is showing them, as Shopify reports it, not their browser’s setting. If Avis has no text for that exact variant, it uses the closest one, such as French for Canadian French; with no match, the shopper sees your main language.

- With **Show built-in translations to shoppers** off, every shopper sees your own widget and form text, in English by default; the “How reviews work” statement and the emails still follow each shopper’s language.
- If a language’s text takes more than 2.5 seconds to load, the widget shows your main-language text rather than make the shopper wait.
- **Emails** follow the language of the customer’s order. Avis sends your own version of an email in that language if you wrote one; otherwise the built-in translation, as long as you haven’t edited that email; otherwise your default email.

## Can I write my own text for each language? {#can-i-write-my-own-text-for-each-language}

Yes. On **Widgets** → **Copy**, choose a language with **Add a language** and write your own text, or click **Copy built-in translation** to start from the machine translation and edit it. “Leave a box empty to use the built-in translation shown in it.” Your own text for a language comes first.

1. In Avis, open **Widgets** → **Copy**.
2. Click **Add a language** and enter the language, such as “tr” or “pt-br”.
3. Click **Copy built-in translation**, or type your own text in the boxes you want to change. The preview shows the result.
4. Save. Shoppers who use that language now see your text.

For review request emails, open **Collect** → **Emails**, choose the email and **Translate this email** into a language under **Language to add**. Customers whose order is in a language you haven’t written get the built-in translation if you haven’t edited that email, otherwise your default email: “Default: all other languages”.

## Can shoppers translate reviews? {#can-shoppers-translate-reviews}

Yes, with **Translate reviews** on, in **Settings** → **General** → **AI on your store**. It “Adds a “Translate” link to reviews in a language different from the shopper’s”. A shopper who clicks it reads the review in their language, marked “Translated from” the original language, with **Show original** to switch back.

- Reviews are always kept and shown as the reviewer wrote them; a translation is shown only to the shopper who asked for it.
- Translations are made by AI and count toward Avis’s 200 AI tasks a day: [AI features in Avis](/docs/avis/ai-features/).

## Related {#related}

- [Add Avis review widgets](/docs/avis/widgets/)
- [AI features in Avis](/docs/avis/ai-features/)
- [Avis review request emails](/docs/avis/review-requests/)
- [Avis’s free plan and limits](/docs/avis/plans/)

[Avis Product Reviews App](/shopify/avis/)

Avis Product Reviews is a Shopify app that collects photo and video reviews after each order and imports your reviews from another review app, with the photos its file links to. Labels tell shoppers which reviews were matched to an order, rewarded or added by the store, and Avis never hides a review because of its rating.

[Install free on the Shopify App Store](https://apps.shopify.com/avis-product-reviews?utm_source=b2bgold.app&utm_medium=referral&utm_campaign=docs&utm_content=docs/avis/languages&utm_term=card) [Plans and pricing](/shopify/avis/#pricing) [How Avis compares with 5 other Shopify apps](/compare/shopify-review-apps/)

Need help with Avis? Email [support@b2bgold.app](mailto:support@b2bgold.app).