# Questions and Answers on Product Pages with Avis {#doc-title}

By [B2B Gold](/about/#how-we-write) Updated 27 October 2026 [Avis page](/shopify/avis/) [Avis on the Shopify App Store](https://apps.shopify.com/avis-product-reviews?utm_source=b2bgold.app&utm_medium=referral&utm_campaign=docs&utm_content=docs/avis/questions-and-answers&utm_term=docs-header)

## How do I turn on questions and answers? {#how-do-i-turn-on-questions-and-answers}

To turn on questions and answers in Avis Product Reviews, open **Widgets** → **Product reviews** and switch on **Show Q&A**. The **Avis Reviews** block on your product pages then gets a **Questions & answers** tab where shoppers can ask, and you answer them in Avis. It’s off until you switch it on.

1. In Avis, open **Widgets** and choose the **Product reviews** widget.
2. Switch on **Show Q&A**: “Adds a Q&A tab where shoppers can ask questions. You answer them on the Reviews page, under Questions & answers.”
3. Optionally, switch on **Show “Ask a question” beside “Write a review”**, then save.

Questions and answers appear only in the **Avis Reviews** product widget, not on the all-reviews page. Avis emails you about each new question by default: **Email me when a shopper asks a question**, in your notification settings.

A shopper asks with the question, which can be up to 1,000 characters, and their name; an email address is optional and “is never shown publicly”. After **Post question** they see “Thanks! We’ll answer your question soon.”

## How do I answer a question? {#how-do-i-answer-a-question}

To answer a question in Avis, open **Reviews** → **Questions & answers**, write your answer under the question and post it. “Answering a question also publishes it”, and your answer shows under the question as “Answer from” your store’s name, with a **Store** badge.

- If the shopper left an email address, Avis emails them once, when the first answer is published, yours or another shopper’s: “Avis also emails the person who asked, once.”
- To keep a question off your store, hide it.
- Other shoppers can add their own answer to a question you’ve answered. Each one waits for you: “Thanks — your answer will appear after review.” Publish or hide it under **Questions & answers**.

## Which questions do shoppers see? {#which-questions-do-shoppers-see}

Shoppers see only the questions you’ve published that already have an answer. A new question stays pending until you answer, publish or hide it, so an unanswered question never appears on your store, and shoppers can add answers only to questions that are already answered.

| A question that is | Shows on the product page |
| --- | --- |
| New, not yet answered | No |
| Published with your answer | Yes, with “Answer from” your store |
| Published, with answers from shoppers you approved | Yes, the approved answers too |
| Hidden | No |

Avis loads questions and answers when a shopper opens the **Questions & answers** tab, so they aren’t in the page’s HTML when it first loads and the page has no question-and-answer markup for search engines. Your reviews’ own markup is separate: see [review stars in Google](/docs/avis/google-stars/).

## Can AI draft FAQs from reviews? {#can-ai-draft-faqs-from-reviews}

Yes. Under **Reviews** → **Questions & answers**, **Draft FAQs from reviews** asks AI to write up to five questions and answers for a product from its reviews: “Nothing is published until you publish it.” You check each draft, then publish it or discard it.

- A product needs at least three reviews for drafts.
- A published draft shows on your store as **From the store**, like a question you wrote yourself, not with an AI label.
- Each run counts toward the 200 AI tasks a day that every AI feature in Avis shares: [AI features in Avis](/docs/avis/ai-features/).

**Show a filter for each question** is a different setting: it filters reviews by the answers to your custom review-form questions, and isn’t part of questions and answers.

## Related {#related}

- [Add Avis review widgets](/docs/avis/widgets/)
- [AI features in Avis](/docs/avis/ai-features/)
- [Moderation in Avis](/docs/avis/moderation/)
- [Reviews not showing](/docs/avis/reviews-not-showing/)

[Avis Product Reviews App](/shopify/avis/)

Avis Product Reviews is a Shopify app that collects photo and video reviews after each order and imports your reviews from another review app, with the photos its file links to. Labels tell shoppers which reviews were matched to an order, rewarded or added by the store, and Avis never hides a review because of its rating.

[Install free on the Shopify App Store](https://apps.shopify.com/avis-product-reviews?utm_source=b2bgold.app&utm_medium=referral&utm_campaign=docs&utm_content=docs/avis/questions-and-answers&utm_term=card) [Plans and pricing](/shopify/avis/#pricing) [How Avis compares with 5 other Shopify apps](/compare/shopify-review-apps/)

Need help with Avis? Email [support@b2bgold.app](mailto:support@b2bgold.app).