# Manage Shopify Redirects with XSeo {#doc-title}

By [B2B Gold](/about/#how-we-write) Updated 6 November 2026 [XSeo page](/shopify/xseo/) [XSeo on the Shopify App Store](https://apps.shopify.com/xseo?utm_source=b2bgold.app&utm_medium=referral&utm_campaign=docs&utm_content=docs/xseo/redirects&utm_term=docs-header)

## How do I add a redirect in XSeo? {#how-do-i-add-a-redirect-in-xseo}

To add a redirect in XSeo, open **Links** → **Redirects**, click **Add redirect**, and enter the old address in **Redirect from** and the new page in **Redirect to**. XSeo’s Links page manages every URL redirect in your Shopify store, including those you made in Shopify, and Activity undoes XSeo’s changes while a redirect is still as XSeo left it.

XSeo is a Shopify app for SEO and images; its other **Links** tabs cover [404 pages and broken links](/docs/xseo/missing-pages-and-broken-links/).

1. In XSeo, open **Links** → **Redirects** and click **Add redirect**.
2. In **Redirect from**, enter the old address, starting with `/`, such as `/products/old-name`.
3. In **Redirect to**, enter an address on your store, such as `/collections/sale`, or a full URL.
4. Click **Save redirect**. A message says **Redirect created**.

**All redirects** lists every redirect, newest first, with **Search redirects**, **Edit** and **Delete**; deleting asks first.

> **Important:** A redirect works only while nothing else answers at its old address, so delete, rename or unpublish the old page first: [why a Shopify redirect doesn’t fire](/blog/shopify-url-redirects/#why-isnt-my-shopify-redirect-working).

## How do I import redirects from a CSV file? {#how-do-i-import-redirects-from-a-csv-file}

To import redirects with XSeo, choose a CSV file in **Import and export** on **Links** → **Redirects**: XSeo checks every row against your redirects and pages and shows **What this import does**. Nothing changes until you import, through Shopify’s own redirect import.

1. Make a CSV file with the columns **Redirect from** and **Redirect to**, Shopify’s format, up to 2 MB and 10,000 rows.
2. Click **Choose a CSV file**, or drop the file on the card.
3. Read **What this import does** and **Rows XSeo skips**, each with its line and why.
4. Click the import button, such as **Import 3 redirects**. The card then says what Shopify created, updated or failed.

XSeo imports **New**, **Replace an existing redirect** and **Two hops** rows, the last working but leading to another redirect. It skips **Already there**, **Repeated rows**, **Conflicting rows**, **Redirect to itself**, **Loops**, **Invalid old address**, **Invalid destination** and **Live pages**, where a live page answers, so the redirect would never be used.

**Export CSV** downloads every redirect. A store holds up to 100,000 URL redirects, or 20,000,000 on Shopify Plus ([Shopify’s help: URL redirects](https://help.shopify.com/en/manual/online-store/menus-and-links/url-redirect), checked 6 November 2026).

## Which redirects need checking? {#which-redirects-need-checking}

XSeo lists redirect chains, redirect loops and redirects that end on a missing page under **Redirects to check**, at the top of **Links** → **Redirects**, whenever it finds one.

- **Redirect chains** lead to another redirect. **Point straight to the last page** points the first one at the chain’s final page in one click, and Activity can undo it.
- **Redirect loops** lead back to where they started, so the page never loads.
- **Redirects to missing pages** end at a page that no longer exists, so visitors still see a 404.

For the others, **Show in list** finds the redirect in **All redirects** to edit. The card shows up to 8 of each kind, from up to 10,000 redirects.

Google advises pointing a redirect straight at its final page, with ideally no more than 3 in a chain ([Google Search Central: site moves with URL changes](https://developers.google.com/search/docs/crawling-indexing/site-move-with-url-changes), checked 6 November 2026).

## What happens when I delete a product? {#what-happens-when-i-delete-a-product}

When you delete a product or collection, XSeo suggests a redirect for its old address under **Deleted products and collections** on **Links** → **Missing pages**, and creates nothing until you click **Create redirect**, unless you turn on automatic redirects.

XSeo suggests the collection a deleted product was in, else the most similar collection, else your home page, for products and collections it has known since you first opened it. Each row has **Create redirect** and **Dismiss**.

**Create these redirects automatically**, off by default, creates the suggestion at once; it’s also **Settings** → **Autopilot** → **Redirects for deleted products**, and Activity can undo each one.

> **Tip:** With nothing close, automatic redirects go to your home page, which Google warns can count as a soft 404 when many pages do it: [where a deleted Shopify product should redirect](/blog/shopify-url-redirects/#where-should-a-deleted-product-redirect).

## How do I clean up URL handles? {#how-do-i-clean-up-url-handles}

To clean up URL handles with XSeo, open **Links** → **URL handles** and click **Find weak handles**: XSeo lists product or collection handles that look like leftovers and proposes a clean one from each name. Rename the ones you tick; Shopify redirects each old URL, and XSeo checks the redirect.

| Badge | What XSeo flags |
| --- | --- |
| **Duplicate copy** | Starts `copy-of-` or ends `-copy`, as Shopify’s Duplicate leaves it |
| **Number added by Shopify** | Ends in a number, such as `-1`, the name doesn’t have |
| **Very long** | Over 70 characters |
| **Looks like an ID** | No letters, or a long run of digits the name doesn’t have |
| **Special characters** | Non-ASCII letters, in a store whose language uses Latin script |

1. Click **Find weak handles**. XSeo reads every handle, drafts included.
2. Check each **New handle**, the name as a handle of up to 60 characters, and edit it if you like.
3. Tick the rows, click **Rename selected**, then **Rename**.
4. Each row says **Renamed to** its new address, and whether XSeo found Shopify’s redirect from the old one or created it.

A new handle changes the page’s address, so rename only what needs it. Google recommends readable words separated by hyphens ([Google Search Central: URL structure](https://developers.google.com/search/docs/crawling-indexing/url-structure), checked 6 November 2026). XSeo never renames by itself, and pages and blog posts aren’t covered.

## How do I undo a redirect change? {#how-do-i-undo-a-redirect-change}

To undo a redirect change, click **Undo** beside it in XSeo’s **Activity**, under **Redirects**: XSeo puts the redirect back as it was, while it’s still as XSeo left it. A CSV import is one run, **Redirect import**, with **Undo this import**.

- Activity lists XSeo’s last 100 redirect changes, grouped per import or per day.
- **Undo this import** deletes that import’s redirects one at a time, except any changed since; keep the page open.
- A redirect changed since reads **Changed since, so it can’t be undone**.
- A URL handle rename is undone on its row, or later on the item’s page in **Listings** under **Changes made by XSeo**, while the item still has XSeo’s handle; XSeo then deletes the redirect from the old address.

Undoing costs nothing: [undo changes in XSeo with Activity](/docs/xseo/activity-and-undo/).

## Related {#related}

- [How to create URL redirects in Shopify](/blog/shopify-url-redirects/)
- [404 pages and broken links in XSeo](/docs/xseo/missing-pages-and-broken-links/)
- [Undo changes in XSeo with Activity](/docs/xseo/activity-and-undo/)

[XSeo - SEO & Image Optimizer](/shopify/xseo/)

XSeo is a free Shopify app for SEO and images. It writes SEO titles, meta descriptions and image alt text from templates or AI, compresses images in place with a 60-day backup, adds structured data through a theme app embed, manages redirects and checks the product data AI shopping reads. Runs you start show examples first, and Activity can undo them.

[Install free on the Shopify App Store](https://apps.shopify.com/xseo?utm_source=b2bgold.app&utm_medium=referral&utm_campaign=docs&utm_content=docs/xseo/redirects&utm_term=card) [Plans and pricing](/shopify/xseo/#pricing)

Need help with XSeo? Email [support@b2bgold.app](mailto:support@b2bgold.app).