cPixel Facebook Pixel CAPI GA4

Yes, there is a Free plan. It covers 50 orders a month, with no order cap for your first 7 days, and within that allowance it sends real server-side events, not test events. Browser tracking is unmetered and free on every plan today, and Live gives Free stores 3 sessions a day and 10 in total. Paid plans differ in how many orders they cover and add Reconciliation, resending a purchase from Live and 10 Live sessions a day, and your first paid plan starts with a free trial, once per store. The pricing table on this page lists each plan.

Seven, on every plan: Meta, TikTok, Google Analytics 4, OpenAI’s ChatGPT Ads, Google Ads, Pinterest and Snapchat. Meta, GA4 and Google Ads run in Shopify’s web pixel, which also covers checkout, while the TikTok, ChatGPT Ads, Pinterest and Snapchat tags load on your storefront through cPixel’s app embed. From cPixel’s servers, Meta and TikTok get the funnel and the purchase, GA4 purchases and refunds, and ChatGPT Ads, Pinterest and Snapchat checkouts and purchases; Google Ads is browser-only. The Pinterest and Snapchat server connections are new: in production since September 2026, and not yet confirmed on a live ad account.

Each purchase carries one event ID, built from your shop and the checkout and shared by all your accounts on a platform, and retries, the nightly repair of missed orders and resending from Live all reuse it, so each platform can keep one copy. The catch is time: a resend goes to every connected account, and Meta deduplicates for 48 hours only, so resend only a purchase that never arrived. Doubled purchases usually come from a second sender, such as the Facebook & Instagram app’s data sharing or a pixel pasted into your theme, which cPixel can’t deduplicate: keep one sender per pixel.

Yes, and you should: it runs your catalogue, shop and ads, and removing it can break catalogue sync, product feeds or Shops. What matters is that only one tool sends events to each Meta pixel. When you connect Meta, cPixel asks “Is the official Meta app also installed?”, and answering Yes stops cPixel’s browser and server sends to that pixel; the other option is connecting cPixel to a different dataset. cPixel also scans your storefront once a day and warns you in Destinations when another sender is set up for a platform it sends to.

OpenAI’s free ChatGPT Ads app, launched on 3 September 2026, connects your ad account, syncs your product catalogue, builds campaigns and sets up conversion tracking with its own Shopify pixel. cPixel runs no campaigns: it tracks, sending ChatGPT Ads your checkouts and purchases from its servers, and it tracks six other platforms too, with Live showing each send. If ChatGPT Ads is all you advertise on, OpenAI’s app may be enough. If you use both, let just one of them send events to each OpenAI pixel ID.

On Free, cPixel warns you in the app at 80% and 95%, then emails the store’s contact address when the month’s 50 orders are used and server-side sending pauses. Browser tracking carries on, and Meta gets a browser Purchase instead. Orders from the pause are held for 7 days and sent after an upgrade or at the monthly reset, to each platform only within its own window, which for Meta is 48 hours from the order. Paid plans never pause: past the allowance, Starter and Growth lock Live and Reconciliation after 72 hours, and Scale doesn’t lock.

cPixel sends the identifiers ad platforms match conversions on: email and phone number hashed with SHA-256 once a shopper gives them, a hashed Shopify customer ID (GA4 gets it unhashed as its user ID), click IDs and cookies such as _fbp and ttclid, and the visitor’s IP address and browser. By default Meta also gets the country, region, city and postcode guessed from the IP, hashed, which you can reduce or turn off in Settings. cPixel never sends names or postal addresses and keeps no event payloads. It follows the consent choices Shopify records, and sends a purchase with no consent record as consented.

cPixel can’t promise a score, because Meta sets it from what it manages to match. What cPixel does is send the identifiers Meta matches on, including hashed email and phone, _fbp and _fbc, and the visitor’s IP address and browser, from both browser and server under one event ID. Its Event quality page shows Meta’s own score, read once a day when your access token allows it, beside the identifiers cPixel sent over the last 7 days. Many tokens can’t read the score; that’s expected and doesn’t affect sending.

Start a session in Live and browse your store in another tab: each event appears as it’s sent, and server sends show the platform’s reply. In the connect wizard, Test connection checks your credentials; after the first successful server send, the account shows Verified in Destinations, and Show checks on Home lists what is running. Confirm in each platform’s own tool as well: Meta says you should be able to verify events within 20 minutes. Each night cPixel checks for rejected tokens and stalled storefront events, and emails you about critical problems.

Yes. By default cPixel sends a purchase when the order is paid, and cash-on-delivery orders are marked paid on delivery, often too late for the platform to credit the ad click. In Settings, under When to send the purchase, choose When the order ships, usually the right choice for cash on delivery, or When the order is placed, which reaches the platform sooner but reports a delivery that’s later refused as a sale. cPixel doesn’t see cancellations made after the purchase is sent.

Like any tracking, it adds some work to your pages. Meta, GA4 and Google Ads run inside Shopify’s sandboxed web pixel, and the TikTok, ChatGPT Ads, Pinterest and Snapchat tags load only through cPixel’s optional app embed. cPixel edits no theme files and has no permission to add script tags, and Shopify removes an app’s theme blocks, including that embed, when you uninstall. At uninstall cPixel also deletes your access tokens at once, and everything else it holds about 48 hours later.

The cPixel admin is available in 20 languages, including English, German, French, Spanish, Japanese and both Simplified and Traditional Chinese, and it follows the language your Shopify admin passes to the app. Alert emails and support notifications are in English, and cPixel’s documentation on this site is in English for now, with translations planned. Shoppers never see any cPixel text on your storefront, so there is nothing to translate for them.